Whitehall Street Assemblage
443–479 Whitehall St SW
Atlanta, GA 30303
Listed by King Industrial Realty. Zoned I-1. Invest Atlanta Lease Purchase Bond Program target property.
Total SF
66,614
4 buildings
Lot Size
2.31 ac
100,613 sq ft
Frontage
600 ft
Whitehall St SW
Designation
OZ
Opportunity Zone
Building 1 — Main Hub
479 Whitehall St
Parcel: 14-0085-0002-030-4
42,480 sf — 4 Levels + Basement
1F
Soul BowlRise & ShineStackeryShared KitchenLuxury Foyer
2F
Grand BallroomBride & Groom Suites
3F
Chef Sharkey'sPublic DiningMembers AreaKitchen Stadium
Basement
Reserved — future use
Building 2 — Logistics
443 Whitehall St
Parcel: 14-0085-0002-023-9
9,180 sf
1F
SRG LogisticsDistribution Center
Rooftop
VIP Event SpaceRooftop Dining
Building 3 — Tech & Media
455 Whitehall St
Parcel: 14-0085-0002-026-2
5,580 sf + 1 story addition planned
All
Sharkey AISharkey RoboticsSharkey Media
Note
One story addition planned
Building 4 — Academy & HQ
475 Whitehall St
Parcel: 14-0085-0002-029-6
9,374 sf — 2 Stories
Floors 1–2
Sharkey AcademyClassroomsTech LabsGym & Wellness
Top Floor
SRG Corporate HQBoardroom
Demographics — Service Area
| Metric | 0.3 Miles | 0.5 Miles | 1 Mile |
|---|
| Total Population | 1,582 | 6,009 | 19,926 |
| Average Age | 35 | 32 | 34 |
| Total Households | 813 | 2,218 | 7,034 |
| Avg Household Income | $60,052 | $72,435 | $64,855 |
| Avg House Value | $407,298 | $452,050 | $363,580 |
Planned Corporate Structure
Potential Leadership Team
Personally vetted talent with decades of multi-unit restaurant experience. Team outreach begins following funding completion.
⚠️ All individuals listed are potential hires only. None have been formally approached, offered a position, or confirmed. This reflects the planned leadership vision for post-funding launch.
Still Needed — Post-Funding Hires
Corporate Executive Chef
Corporate Sous Chef
Corporate CPA — Tax Strategy
Business Credit Strategist
Legal Advisor (Retained)
Academy Program Director
Dean of Student Life
Head of SRG Protective Services
Financial Reference
Numbers at a Glance
Investor Ask
$5–7M
Post Invest Atlanta
Total Project
$18M
Full buildout
Year 1
$10M+
5 launch brands
Year 3
$18M+
Full portfolio
Year 5
$26M+
Franchise scale
Why $5–7M Gets an $18M Project Built — Stacked Funding
Mechanism 1
Lease Purchase Bond
Invest Atlanta purchases Whitehall campus and leases back to SRG. City funds the real estate. Removes the largest cost from the investor raise entirely.
Mechanism 2
501(c)(3) Bonds — Academy
Sharkey Academy building financed separately through nonprofit bonds. ~$3M removed from the main investor raise. Academy has its own funding path.
Mechanism 3
Midwest Job Fund Grants
Up to $7,000 per qualifying job ($40–80K salary). 100–150 employees = significant grant funding stacked on top of bonds.
Mechanism 4
New Markets Tax Credits
Being evaluated for Whitehall address. Low-income, low-access census tract designation may qualify. Invest Atlanta is researching.
Mechanism 5
Tax Allocation Districts
Being researched for the Whitehall corridor. Additional tax abatement possible on top of all other mechanisms.
The Result
$5–7M Investor Ask
City of Atlanta and stacked mechanisms cover the remaining $11–13M. Invest Atlanta is SRG's confirmed internal champion.
$18M Total Project Breakdown
Construction & buildout$7.0M
Equipment & infrastructure$2.0M
Revenue Streams
Restaurant sales — dine-in, to-go, delivery
Franchising — fees, royalties, expansion
Events & weddings — Grand Ballroom, The Concours
Technology licensing — ExecuCore OS, Sharkey AI
Sharkey Media — content, docuseries
Membership fees — Chef Sharkey's, The Concours
Car condo & garage rentals — The Concours
Real Estate Investment
Prime Land in the Heart
of Atlanta's Future.
Two investor conversations are available. Some investors want restaurant equity. Others want real estate. Both conversations are open.
Location Context — Same Street as $6B+ in Development
1 Block Away
Atlanta City Hall
2 Blocks Away
Georgia State Capitol
Walking Distance
Mercedes-Benz Stadium
Walking Distance
State Farm Arena
Direct Connection
Extension of Peachtree St
Designation
Opportunity Zone
Highway Access
I-20 · I-75/85
District
Ring of Fire Corridor
Forge Atlanta — Same Street
$756M Phase 1
DeveloperWebstar Technology Group
LocationTed Turner Dr & Whitehall St SW
Phase 1300-room hotel · 600 condos · 60,500 sf retail
Incentives$224M Fulton County package
Economic impact$7.4B projected
GroundbreakingMid-2026 target
Total entitlementUp to 15M sq ft
Centennial Yards — Same Corridor
$5B Development
DeveloperCIM Group + Tony Ressler
Size50 acres — The Gulch
Minority commitment38% = $1.9B to minority/female
Notable investorsKiller Mike · T.I. · Usher · 2 Chainz
City incentives$1.9B tax incentives
StatusUnder construction — 2026 FIFA deadline
Track 1 — Restaurant Investor
Invest in concept-level equity through the Founders Circle framework. Participate in franchise royalties, unit cash flow, and concept exit value. Soul Bowl, Rise & Shine, and Stackery available at $2M and $5M investment lanes.
Track 2 — Real Estate Investor
Invest in the Whitehall campus — 66,614 sf on 2.31 acres in a federally designated Opportunity Zone, inside the Forge Atlanta development corridor, one block from Atlanta City Hall. Land appreciates independent of restaurant performance.
To build the largest minority-owned restaurant group in American history — starting from prime real estate in the heart of Atlanta's next billion-dollar development corridor.
Built, not bought.
Confidential — Authorized Recipients Only
SRG Founders Circle
Concept Equity & Growth Framework
"Early investors win early. The platform wins long-term."
— William Sharkey, Founder
Core Principle
Early capital participates in concepts — not the platform that creates them. The campus, academy, AI systems, logistics, and media are retained by SRG.
Phase I Concepts Available
#3 Soul Bowl6.0% royalty
#4 Rise & Shine5.5% royalty
#5 Stackery6.0% royalty
Equity4–6% minority
Buyout trigger30 operating units
Illustrative buyout$6M–$8M
Return multiple3x–4x
GovernanceEconomic only
Equity10–12% minority
Buyout trigger50 operating units
Illustrative buyout$10M–$12M
Return multiple2x–2.4x
GovernanceEconomic only
Illustrative Annual Returns Before Buyout — Soul Bowl Basis ($5M revenue × 6% = $300K royalty/unit)
| Open Units | Annual Royalty Pool | Lane 1 Annual (5%) | Lane 2 Annual (11%) | Lane 1 Cumulative | Lane 2 Cumulative |
|---|
| 5 units | $1,500,000 | $75,000 | $165,000 | $75,000 | $165,000 |
| 10 units | $3,000,000 | $150,000 | $330,000 | $225,000 | $495,000 |
| 20 units | $6,000,000 | $300,000 | $660,000 | $825,000 | $1,485,000 |
| 30 units — Lane 1 Buyout | $9,000,000 | $450,000 | $990,000 | $1,275,000+ | $2,475,000+ |
| 50 units — Lane 2 Buyout | $15,000,000 | — exited | $1,650,000 | — exited | $4,125,000+ |
What Equity Includes
• Unit-level cash flow participation
• Brand-specific franchise royalties
• Economic upside — early and mid-stage growth
• Defined buyout at favorable multiple
What Equity Does NOT Include
• SRG campus or real estate
• Sharkey Academy
• AI systems or operating platform
• Media, logistics, or robotics
• Other or future SRG concepts
501(c)(3) Nonprofit · Building 3 · 455 Whitehall St SW
Sharkey Academy
We Produce Entrepreneurs.
Free education in culinary arts, business, AI, coding, robotics, and media for underserved youth. No student loans. No barriers. A direct pipeline to franchise ownership, tech careers, and entrepreneurship.
Who We Serve
🏠
Foster Youth
Young adults aging out of the foster care system — ages 17–25. Structured, safe environment with mentorship and direct job placement.
🌆
Underprivileged Youth
Kids from underserved communities who need opportunity, direction, and a real path to ownership and career success.
🔄
System-Impacted Youth
Young adults navigating the justice system who need a legitimate path forward — skills, credentials, and employers who will hire them.
Programs & Certifications
🍳
Culinary Arts
ACF-certified training. Hands-on in SRG's shared commercial kitchen. William is an ACF graduate.
💼
Business & Finance
Personal and business credit, financial literacy, how to start and run a business. Restaurant ownership as the live case study.
💻
Coding & Technology
Google Career Certificates. Python, AI tools, web development. Direct pipeline to Google and tech employer careers.
🪟
Microsoft Certification
Microsoft AI and productivity certifications. Industry-recognized credentials that open corporate doors.
🤖
Robotics & Automation
Hands-on training with Sharkey Robotics systems. Applied automation in real restaurant environments.
🧠
Sharkey AI Certification
Certified operators of ExecuCore OS and Sharkey AI. Every graduate is qualified to run an SRG franchise location from Day 1.
🎬
Animation & Digital Media
Media production, animation, digital content creation. Powered by Sharkey Media. Real projects, real portfolio.
🎨
Graphic Arts & Design
Brand design, marketing materials, visual communication. Students work on real SRG brand projects.
🎤
Media & Communications
Storytelling, media production, public speaking. Powered by Sharkey Media's in-house studio.
🌱
Life Skills & Leadership
Financial literacy, professional development, leadership training. Preparing students for ownership not just employment.
The ACF Apprenticeship Program
12–24 Month Training
Structured program with hands-on experience inside SRG restaurants
ACF Certification
National industry credibility. American Culinary Federation — William is a graduate
No Cost to Students
Fully funded through grants and sponsorships. Zero financial barrier to entry
Work While You Learn
Students work in SRG restaurants during training. Income while building credentials
Guaranteed Job Placement
Direct hire into SRG concepts or partner establishments upon graduation
Entrepreneurial Mentorship
For graduates who want to launch their own restaurant — SRG as advisor and franchisor
Graduate Outcomes
🍽️
SRG Employment
Direct hire into any SRG concept
🏪
Franchise Owner
Own a Soul Bowl or Rise & Shine
💻
Tech Career
Google · Microsoft · Tech partners
🚀
Entrepreneur
Launch own business with SRG as advisor
Community Impact Targets
| Impact Area | Year 1 | Year 3 | Year 5 |
|---|
| Youth Trained | 60 | 90+ | 150+ |
| Jobs Created (Campus) | 100+ | 150+ | 300+ |
| Franchisees via Legacy Program | Launch | 15 in pipeline | 30+ owners |
| Google Certifications Issued | 20+ | 60+ | 120+ |
| Microsoft Certifications Issued | 20+ | 60+ | 120+ |
Funding Structure — Separate from SRG
Sharkey Academy is a 501(c)(3) nonprofit — legally separate from SRG LLC. Financed through Invest Atlanta's 501(c)(3) bond program (~$3M for Building 3), grants, and sponsorships. William draws his salary as Executive Director from the Academy. CPA: Michy Lagrone (Iowa-based nonprofit specialist).
"We don't just teach people to cook. We teach them to own."
Every Sharkey Academy graduate walks out Google certified, Microsoft certified, ACF certified, and Sharkey AI certified — with a job, a franchise opportunity, or a tech career waiting for them.
Key Contacts
Reference Directory
Property — King Industrial Realty
City & Funding
SRG Internal — Potential Hires
⚠️ All potential hires only. None formally approached or confirmed. Outreach begins post-funding.